EDM design & execution

a_space sends out monthly EDMs to it’s list of subscribers. My job was to segment these audiences and then design and set up each EDM in Mailchimp.

I would first create the EDMs in Illustrator to preview a design that is quick and easy to work with, get the design signed off and then start dropping each of the artboard elements into the Mailchimp creator. After, I’d schedule each individual EDM for its set subscriber list at predetermined dates and times.

Digital Marketing