MyStash pack design
Imagine we’re still living in the early 2010’s and digital storage is not yet widespread. MyStash USB Storage was designed as a sustainable packaging solution that had people living with arthritis at the front of mind. Most USB packaging available at the time of this design was made with clunky, often clam-shell style plastic that was hard to open, or just couldn’t be opened without the help from an extra tool.
This refreshed packaging design aimed to be accessible, hazard free, reusable, convenient and minimal, made from locally recycled card. The final designs come in packs of one or two USBs, and in three different digital storage sizes.
Swinburne Communication Design – Packaging Design
2015
Branding / Packaging / Sustainability
Usage process
The opening of the MyStash USB packaging requires just two easy steps for opening; tear and push. After opening, the packaging can be re-used for ongoing USB storage. The attached loop can be hooked onto folder rings for further office use, storage and transport.
MyStash brand mark
Remember when I said imagine we’re living back in the early 2010’s? Well, back then, there seemed to be a popular obsession with moustaches in playful and youthful graphics. I took this idea and made a play-on-words to create the name and logo for this brand.
Please keep in mind that this was a project completed in second year uni. I acknowledge that my skills in branding have come a long way since I began in these early days and this may be a project I come back to, to re-design.
