Vee Underwear
Vee Underwear aims to be a healthy and the environmentally-friendly option for female underwear. Made from organic bamboo, it’s soft, breathable, and made using an eco-friendly materials and processes. The fresh, Melbourne-based company was in need of a swing tag, an information card delivered with each new pair, illustrations and patterns, informative graphs and charts for its website.
Vee Underwear
Freelance Designer
2018 – 2019
Graphic design / Brand Identity / Illustration
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Swing Tag
Vee has a friendly, open, playful and informative tone. Its trying to educate women and keep them up to date with the many, (often unknown), benefits of bamboo underwear while also trying to address issues of body confidence with use of diverse women in photos, icons and unique sizing labels.
Information Card
Vee has three cornerstones of its brand: health; confidence; comfort. The is the information card, which is received with new underwear purchases. It engages and informs the buyer on how Vee is addressing those three cornerstones, and how the customer themselves have made a better decision with their new purchase.
Illustrations
Process sketches for the different icons in the information card.
Printed illustrated icons featured on influencer cards that would be sent out with new pairs for marketing purposes.
Website content
Illustrations, charts, infographics and GIFs were designed to go on the Vee webpages. Scroll through to see the size guide page, the returns info page, and the bamboo fibre-making process page.